Communication. That soft, touchy-feely stuff. You can’t really measure it, right? Wrong! We use many ways to measure organizational effectiveness, but if there’s one best tool to measure communication inside an organization, it’s the value to cost assessment (V2CA). More than one CEO has likened it to portfolio management–managing a portfolio of communication activities just… Read more
ROI
Want a Dose of Reality? Go to the Floor!
When something doesn’t feel right, or when things aren’t adding up, go to gemba, Japanese for the real place–where the work gets done. Go to the sales floor, office floor, showroom floor, surgical floor, warehouse floor, plant floor, truck floor. That’s where you’ll find the problems, what’s causing them and what to do about it…. Read more
Calculating Engagement ROI
Engaged people outperform unengaged people, all things being equal. And some engaged people can produce greater returns than others. For this reason, savvy business leaders target their engagement efforts where they’ll get the biggest returns and the most leverage. You can do this, too. What do they do that you can do? For those who missed… Read more