I think environment says everything about a company. I don’t care what industry you’re operating in, the parking lot tells your first story. That’s followed by the front door and the first person you meet inside that door.
Everything that comes after is merely repetition.
Not long ago, I spoke at Darden, the big full-service restaurant company and a Fortune 100 Best Places to Work.
Darden screams, “Great Company!” even from the highway.
My Darden host, knowing I fancy myself as somewhat of a foodie, took me back stage into the Olive Garden test kitchen where I watched the chefs create some new entrees. I was like a kid in a candy store.