Pilot Projects Create Big Successes

Want to produce results fast, minimize risk of failure, perfect a concept and create demand for more?   Pick a pilot, improve results and replicate. Increasingly, organizations are adopting surgical approaches to improving performance, focusing on targeted segments (a branch office, manufacturing plant, laboratory, sales territory, or distribution center), making significant shifts quickly, creating stories around… Read more

Cracking the Metrics Code

For years, I’ve heard communication practitioners talk about the importance of measuring everything that mattered EXCEPT financial or operating performance. Measures such as tweets, re-tweets, page views, content consumption, readability, channel usage, word count, timing of content delivery and a ton of other irrelevant measures. Communication measures and broad business measures should be the same… Read more

Money Doesn’t Grow on Tweets

Most employee communication departments don’t measure the right things or they don’t measure at all. What gets measured has little to do with operating or financial performance. So, how do they know if they’re adding any value to their businesses? The number of tweets, re-tweets, page views, content consumption, readability, channel usage, quantity or quality… Read more

Win Big and Repeat! A Case Study

When a communication assessment at FedEx Express brought senior leaders and the communication department closer together, it paid off in a huge return on their investment. The assessment made it clear that there were considerable opportunities to improve results if the communication department could shift its focus from distributing news and information to improving business… Read more

Four Core Areas to Fast Track Comms Careers

Communication practitioners have access this week to knowledge that can help propel their careers. The world’s premier communication association launched its world conference in Montreal on Sunday. Since I became an  IABC* fellow nearly 20 years ago, I’ve only missed speaking at this conference a few times before now. Unfortunately, I couldn’t attend this year…. Read more

From the Field: Improving Quality without Losing Productivity

You asked for more case studies. Here’s one. It was a big win for our client and it served as a pilot for even more successes throughout their company. The Challenge One of North America’s biggest logistics companies needed to reduce costs created by excessive damage in its supply chain. Most damage was occurring in… Read more

Communication Breakdowns = Lost Revenue

Our recent survey of Leadership Report readers produced a bucket-load of content suggestions for future Reports. (Thanks to all who participated.) Several suggestions centered on using case studies to “help us get the kinds of measurable results you talk and write about.” Today’s issue is in response to the requests for case studies received from… Read more

Five Steps to Re-Inventing Communication in Business

Contemporary communication functions can make a huge financial impact on their organizations. As business leaders realize that communication functions don’t have to be value-sapping cost centers, the old days of “shoveling out stuff” are riding into the sunset. It’s very much the equivalent of the human resources transformation 25 years ago. HR was viewed as… Read more

Can We Start with Civility in Business Meetings?

We ended 2017 with a Leadership Report entitled, “Bringing Civility Back,” because at the start of 2017, I naively wrote that I hoped political and news media pettiness could subside. No way! To the contrary, politicians have turned flat-out ugly and many in the news media seem to thrive on the Game of ‘Gotcha,” preferring… Read more

Are You An Expense or Profit Center?

Most internal communication efforts play the role of town crier rather than business problem solver.  Where is the power of the town crier approach?   To add value to an organization, internal communication needs to focus on improving results rather increasing activity that has little to no business impact.  That begins by changing what gets measured…. Read more