Pilot Projects Create Big Successes

Want to produce results fast, minimize risk of failure, perfect a concept and create demand for more?   Pick a pilot, improve results and replicate. Increasingly, organizations are adopting surgical approaches to improving performance, focusing on targeted segments (a branch office, manufacturing plant, laboratory, sales territory, or distribution center), making significant shifts quickly, creating stories around… Read more

Cracking the Metrics Code

For years, I’ve heard communication practitioners talk about the importance of measuring everything that mattered EXCEPT financial or operating performance. Measures such as tweets, re-tweets, page views, content consumption, readability, channel usage, word count, timing of content delivery and a ton of other irrelevant measures. Communication measures and broad business measures should be the same… Read more

Communicating with Awareness

When asked recently what I enjoy most as a management consultant, my response came quickly: “Coaching leaders.” I thoroughly enjoy working with new first line leaders who’ve just moved into that role. And I like working with seasoned CEOs who may not have ready access to what their peers are doing. Leaders make the weather…. Read more

Beware Social Media Peddlers

Beware of social media firms that try to shove internal communication professionals back into the dark ages! These firms may know something about technology, but seem to know little to nothing about managing internal communication to improve business results. They apparently are unaware that the most significant trend in internal communication management today is the… Read more

When Adding Value Is Real

“What gets measured, gets managed.” This phrase, most often attributed to management guru Peter Drucker, is widely quoted in business circles. The easiest way to understand it is by invoking its inverse.  “If you can’t measure it, you can’t manage it.” This Thursday, I’ll join three of my fellow International Association of Business Communicators (IABC) Fellows to discuss the importance of… Read more

Do You Know Why You Exist? Go Ahead, Tell Me.

I’m sure most people leading businesses know what they do, regardless of their organization’s size or industry category. Their people can probably describe the products and services they sell, and most know how they do what they do. But very few leaders can clearly explain why they do what they do. An increasing number of… Read more

Results That Last

How do we create results that are sustainable and become fully ingrained in the culture? Many organizational leaders make significant changes, smile at their work and walk away from the effort, naively assuming that the improvements will last forever. But over time, people sometimes revert to the old ways of the past because they’re more… Read more

Resolve to Form a New Habit

It’s a new year.  Time for testing those personal improvement resolutions that we set for ourselves.  Sometimes they are easy, sometimes more challenging, and sometimes we write a list of things we never intend to follow through anyway. But what about professional resolutions?  What can you resolve to improve in your career during 2019? CEOs… Read more

It’s Getting Harder to Hide

Although there’s a group of business-savvy communication practitioners out there who understand the importance of adding value, there’s a huge contingent of practitioners who hang on to the traditional communication role—that of in-house reporters of news and information—all at a cost to the business. Why do they hang on to old ways? Some don’t know… Read more

Open for Business

Is your business an open book? Open book management is a leadership philosophy that’s grounded in the notion of creating businesses of business people where everyone in the organization thinks and acts like business owners. I’ve been taking clients to open book management pioneer SRC Corporation in Springfield, Missouri for more than 25 years.  For… Read more