Pilot Projects Create Big Successes

Want to produce results fast, minimize risk of failure, perfect a concept and create demand for more?   Pick a pilot, improve results and replicate. Increasingly, organizations are adopting surgical approaches to improving performance, focusing on targeted segments (a branch office, manufacturing plant, laboratory, sales territory, or distribution center), making significant shifts quickly, creating stories around… Read more

When Adding Value Is Real

“What gets measured, gets managed.” This phrase, most often attributed to management guru Peter Drucker, is widely quoted in business circles. The easiest way to understand it is by invoking its inverse.  “If you can’t measure it, you can’t manage it.” This Thursday, I’ll join three of my fellow International Association of Business Communicators (IABC) Fellows to discuss the importance of… Read more

Do You Know Why You Exist? Go Ahead, Tell Me.

I’m sure most people leading businesses know what they do, regardless of their organization’s size or industry category. Their people can probably describe the products and services they sell, and most know how they do what they do. But very few leaders can clearly explain why they do what they do. An increasing number of… Read more

Resolve to Form a New Habit

It’s a new year.  Time for testing those personal improvement resolutions that we set for ourselves.  Sometimes they are easy, sometimes more challenging, and sometimes we write a list of things we never intend to follow through anyway. But what about professional resolutions?  What can you resolve to improve in your career during 2019? CEOs… Read more

It’s Getting Harder to Hide

Although there’s a group of business-savvy communication practitioners out there who understand the importance of adding value, there’s a huge contingent of practitioners who hang on to the traditional communication role—that of in-house reporters of news and information—all at a cost to the business. Why do they hang on to old ways? Some don’t know… Read more

Money Doesn’t Grow on Tweets

Most employee communication departments don’t measure the right things or they don’t measure at all. What gets measured has little to do with operating or financial performance. So, how do they know if they’re adding any value to their businesses? The number of tweets, re-tweets, page views, content consumption, readability, channel usage, quantity or quality… Read more

Win Big and Repeat! A Case Study

When a communication assessment at FedEx Express brought senior leaders and the communication department closer together, it paid off in a huge return on their investment. The assessment made it clear that there were considerable opportunities to improve results if the communication department could shift its focus from distributing news and information to improving business… Read more

Four Core Areas to Fast Track Comms Careers

Communication practitioners have access this week to knowledge that can help propel their careers. The world’s premier communication association launched its world conference in Montreal on Sunday. Since I became an  IABC* fellow nearly 20 years ago, I’ve only missed speaking at this conference a few times before now. Unfortunately, I couldn’t attend this year…. Read more

From the Field: Improving Quality without Losing Productivity

You asked for more case studies. Here’s one. It was a big win for our client and it served as a pilot for even more successes throughout their company. The Challenge One of North America’s biggest logistics companies needed to reduce costs created by excessive damage in its supply chain. Most damage was occurring in… Read more

Communication Breakdowns = Lost Revenue

Our recent survey of Leadership Report readers produced a bucket-load of content suggestions for future Reports. (Thanks to all who participated.) Several suggestions centered on using case studies to “help us get the kinds of measurable results you talk and write about.” Today’s issue is in response to the requests for case studies received from… Read more