Money Doesn’t Grow on Tweets

Most employee communication departments don’t measure the right things or they don’t measure at all. What gets measured has little to do with operating or financial performance. So, how do they know if they’re adding any value to their businesses? The number of tweets, re-tweets, page views, content consumption, readability, channel usage, quantity or quality… Read more

Win Big and Repeat! A Case Study

When a communication assessment at FedEx Express brought senior leaders and the communication department closer together, it paid off in a huge return on their investment. The assessment made it clear that there were considerable opportunities to improve results if the communication department could shift its focus from distributing news and information to improving business… Read more

Four Core Areas to Fast Track Comms Careers

Communication practitioners have access this week to knowledge that can help propel their careers. The world’s premier communication association launched its world conference in Montreal on Sunday. Since I became an  IABC* fellow nearly 20 years ago, I’ve only missed speaking at this conference a few times before now. Unfortunately, I couldn’t attend this year…. Read more

From the Field: Improving Quality without Losing Productivity

You asked for more case studies. Here’s one. It was a big win for our client and it served as a pilot for even more successes throughout their company. The Challenge One of North America’s biggest logistics companies needed to reduce costs created by excessive damage in its supply chain. Most damage was occurring in… Read more

Communication Breakdowns = Lost Revenue

Our recent survey of Leadership Report readers produced a bucket-load of content suggestions for future Reports. (Thanks to all who participated.) Several suggestions centered on using case studies to “help us get the kinds of measurable results you talk and write about.” Today’s issue is in response to the requests for case studies received from… Read more

Five Steps to Re-Inventing Communication in Business

Contemporary communication functions can make a huge financial impact on their organizations. As business leaders realize that communication functions don’t have to be value-sapping cost centers, the old days of “shoveling out stuff” are riding into the sunset. It’s very much the equivalent of the human resources transformation 25 years ago. HR was viewed as… Read more

Are You An Expense or Profit Center?

Most internal communication efforts play the role of town crier rather than business problem solver.  Where is the power of the town crier approach?   To add value to an organization, internal communication needs to focus on improving results rather increasing activity that has little to no business impact.  That begins by changing what gets measured…. Read more

Are You Out Of Touch With Your Business?

Most internal communication departments work on the outskirts of town. That’s what a vice president of operations told me recently. “They’re worried about stuff that doesn’t matter that much. They worry about click-throughs, opens, mentions, share of voice, awareness and retweets. I’m worried about financial and operating results. They need to work with us in… Read more

I Can’t Hear You, Your Actions Are Too Loud!

“What most influences your work decisions every day?” I asked a group of scientists in Minneapolis.  “The boss,” one answered. “What they say—especially what they do.” Everything a leader says and does is scrutinized for meaning, because it assumes importance as a form of communication, often far beyond even what the leader imagines. And we… Read more

Leading in Tumultuous Times

Managing through tumultuous times is often the equivalent of a high-wire balancing act.  The disruption is a source of anxiety and uncertainty for people inside the organization. If linking people to strategy represents a major challenge in normal times, creating linkage during a downsizing, merger or reorganization raises the challenge exponentially. In tumultuous times, communication… Read more