Pilot Projects Create Big Successes

Want to produce results fast, minimize risk of failure, perfect a concept and create demand for more?   Pick a pilot, improve results and replicate. Increasingly, organizations are adopting surgical approaches to improving performance, focusing on targeted segments (a branch office, manufacturing plant, laboratory, sales territory, or distribution center), making significant shifts quickly, creating stories around… Read more

Cracking the Metrics Code

For years, I’ve heard communication practitioners talk about the importance of measuring everything that mattered EXCEPT financial or operating performance. Measures such as tweets, re-tweets, page views, content consumption, readability, channel usage, word count, timing of content delivery and a ton of other irrelevant measures. Communication measures and broad business measures should be the same… Read more

When Adding Value Is Real

“What gets measured, gets managed.” This phrase, most often attributed to management guru Peter Drucker, is widely quoted in business circles. The easiest way to understand it is by invoking its inverse.  “If you can’t measure it, you can’t manage it.” This Thursday, I’ll join three of my fellow International Association of Business Communicators (IABC) Fellows to discuss the importance of… Read more

Resolve to Form a New Habit

It’s a new year.  Time for testing those personal improvement resolutions that we set for ourselves.  Sometimes they are easy, sometimes more challenging, and sometimes we write a list of things we never intend to follow through anyway. But what about professional resolutions?  What can you resolve to improve in your career during 2019? CEOs… Read more

It’s Getting Harder to Hide

Although there’s a group of business-savvy communication practitioners out there who understand the importance of adding value, there’s a huge contingent of practitioners who hang on to the traditional communication role—that of in-house reporters of news and information—all at a cost to the business. Why do they hang on to old ways? Some don’t know… Read more

Open for Business

Is your business an open book? Open book management is a leadership philosophy that’s grounded in the notion of creating businesses of business people where everyone in the organization thinks and acts like business owners. I’ve been taking clients to open book management pioneer SRC Corporation in Springfield, Missouri for more than 25 years.  For… Read more

Money Doesn’t Grow on Tweets

Most employee communication departments don’t measure the right things or they don’t measure at all. What gets measured has little to do with operating or financial performance. So, how do they know if they’re adding any value to their businesses? The number of tweets, re-tweets, page views, content consumption, readability, channel usage, quantity or quality… Read more

Win Big and Repeat! A Case Study

When a communication assessment at FedEx Express brought senior leaders and the communication department closer together, it paid off in a huge return on their investment. The assessment made it clear that there were considerable opportunities to improve results if the communication department could shift its focus from distributing news and information to improving business… Read more

Four Core Areas to Fast Track Comms Careers

Communication practitioners have access this week to knowledge that can help propel their careers. The world’s premier communication association launched its world conference in Montreal on Sunday. Since I became an  IABC* fellow nearly 20 years ago, I’ve only missed speaking at this conference a few times before now. Unfortunately, I couldn’t attend this year…. Read more

From the Field: Improving Quality without Losing Productivity

You asked for more case studies. Here’s one. It was a big win for our client and it served as a pilot for even more successes throughout their company. The Challenge One of North America’s biggest logistics companies needed to reduce costs created by excessive damage in its supply chain. Most damage was occurring in… Read more