Do You Know Why You Exist? Go Ahead, Tell Me.

I’m sure most people leading businesses know what they do, regardless of their organization’s size or industry category. Their people can probably describe the products and services they sell, and most know how they do what they do. But very few leaders can clearly explain why they do what they do. An increasing number of… Read more

Results That Last

How do we create results that are sustainable and become fully ingrained in the culture? Many organizational leaders make significant changes, smile at their work and walk away from the effort, naively assuming that the improvements will last forever. But over time, people sometimes revert to the old ways of the past because they’re more… Read more

It’s Getting Harder to Hide

Although there’s a group of business-savvy communication practitioners out there who understand the importance of adding value, there’s a huge contingent of practitioners who hang on to the traditional communication role—that of in-house reporters of news and information—all at a cost to the business. Why do they hang on to old ways? Some don’t know… Read more

Open for Business

Is your business an open book? Open book management is a leadership philosophy that’s grounded in the notion of creating businesses of business people where everyone in the organization thinks and acts like business owners. I’ve been taking clients to open book management pioneer SRC Corporation in Springfield, Missouri for more than 25 years.  For… Read more

Money Doesn’t Grow on Tweets

Most employee communication departments don’t measure the right things or they don’t measure at all. What gets measured has little to do with operating or financial performance. So, how do they know if they’re adding any value to their businesses? The number of tweets, re-tweets, page views, content consumption, readability, channel usage, quantity or quality… Read more

Win Big and Repeat! A Case Study

When a communication assessment at FedEx Express brought senior leaders and the communication department closer together, it paid off in a huge return on their investment. The assessment made it clear that there were considerable opportunities to improve results if the communication department could shift its focus from distributing news and information to improving business… Read more

Four Core Areas to Fast Track Comms Careers

Communication practitioners have access this week to knowledge that can help propel their careers. The world’s premier communication association launched its world conference in Montreal on Sunday. Since I became an  IABC* fellow nearly 20 years ago, I’ve only missed speaking at this conference a few times before now. Unfortunately, I couldn’t attend this year…. Read more

From the Field: Improving Quality without Losing Productivity

You asked for more case studies. Here’s one. It was a big win for our client and it served as a pilot for even more successes throughout their company. The Challenge One of North America’s biggest logistics companies needed to reduce costs created by excessive damage in its supply chain. Most damage was occurring in… Read more

Can Social Media Activity Move to Results?

You might be draining value from your organization if your social media efforts create more activity than results. There’s no doubt that social media is here to stay, one way or another. We’re bombarded with emails that offer “10 ways to generate leads and checklists to succeed with social selling” and social selling checklists that… Read more

Communication Breakdowns = Lost Revenue

Our recent survey of Leadership Report readers produced a bucket-load of content suggestions for future Reports. (Thanks to all who participated.) Several suggestions centered on using case studies to “help us get the kinds of measurable results you talk and write about.” Today’s issue is in response to the requests for case studies received from… Read more