Workshops

How to Add Measurable Value as a Strategic Advisor

Are you a communication practitioner who wants to add measurable value but doesn’t know where to start? Click here for more information and to register.

Jim’s new IABC course, “How to Add Measurable Value as a Strategic Advisor,” offers a step-by-step approach to helping drive measurable business results and value by connecting the communication strategy to the business strategy. Learn how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI. Become a strategic advisor to your leadership team. To register, click here.


Increase Results and Value Through Custom Workshops

We offer private, one and two-day customized workshops that address current leadership topics including successful strategy execution through people, consulting skills and building a high performance systems that improve business results.  The modules cover the critical issues facing communication departments that are transitioning from an output to an outcome approach where real measurable value is added.

Any of these workshop topics can be taken alone or combined into a customized curriculum for you and your team’s professional development.  This helps both the young beginner and the seasoned pro improve their ability to assist business leaders in improving business results. By learning how to create big-time improvements in quality, service, costs, speed and safety  you have the formula for adding value.  Contact Jim for pricing and more information.

In addition to custom-tailored private workshops, we also present public workshops at host companies.  To get a sense of what happens during one of these 1.5 day live events, WATCH THIS VIDEO:  With workshop participants in the background Jim explains why managing communications for results makes sense.

TOPICS:

Making Strategies Stick
Successful strategy implementation demands both art and science. Many leaders are good at one but not the other. It also requires balance—a focus on technique as well as the underlying values and mindset of the people. This workshop blends art, science and balance using real- world experience.

Reinventing Communication
If your company’s communication department isn’t creating hard, measurable business results, you need to reinvent what you’re doing.  In this lively, interactive workshop you’ll learn how top communication pros shifted their actions away from traditional cost centers to performance-driving value centers that create big-time improvements in quality, service, costs, speed, safety and more.  All with big returns.

How to Add Value as a Strategic Adviser
Many communication practitioners want to add measurable value but they don’t know where to start.  Using client stories, this interactive presentation offers a step-by-step approach to becoming a strategic adviser who helps drive measurable business results and value by connecting the communication strategy to the business strategy.  It will teach you how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI.