Strategic Advisers Make Money or Save Money

Are your communication people stuck in their ways, or measurably contributing to the health of your business? More and more communication professionals are getting the point where they need to shift their roles from tactical doers to strategic advisers; those who add value to their organizations by removing communication breakdowns impeding organizational performance.  Communication professionals… Read more

Give Value or Give Notice

It’s been a decade since human resources guru David Ulrich told HR professionals they needed to give value or give notice. That same message needs to be directed at communication professionals, who today produce activity often at the expense of results. Ulrich, a University of Michigan business school professor and author on numerous HR-related books,… Read more

Social Media is Missing the Point

When you don’t know what to measure, you should know you’re in trouble. Many in the social media world might be wise to consider themselves in trouble. Not long ago I interviewed the head of marketing for a $20 billion company. “Our communication people are worried about the wrong things,” he told me. “I explain… Read more