Are You An Expense or Profit Center?

Most internal communication efforts play the role of town crier rather than business problem solver.  Where is the power of the town crier approach?   To add value to an organization, internal communication needs to focus on improving results rather increasing activity that has little to no business impact.  That begins by changing what gets measured…. Read more

Are You Out Of Touch With Your Business?

Most internal communication departments work on the outskirts of town. That’s what a vice president of operations told me recently. “They’re worried about stuff that doesn’t matter that much. They worry about click-throughs, opens, mentions, share of voice, awareness and retweets. I’m worried about financial and operating results. They need to work with us in… Read more

I Can’t Hear You, Your Actions Are Too Loud!

“What most influences your work decisions every day?” I asked a group of scientists in Minneapolis.  “The boss,” one answered. “What they say—especially what they do.” Everything a leader says and does is scrutinized for meaning, because it assumes importance as a form of communication, often far beyond even what the leader imagines. And we… Read more

Leading in Tumultuous Times

Managing through tumultuous times is often the equivalent of a high-wire balancing act.  The disruption is a source of anxiety and uncertainty for people inside the organization. If linking people to strategy represents a major challenge in normal times, creating linkage during a downsizing, merger or reorganization raises the challenge exponentially. In tumultuous times, communication… Read more

Measure What Matters

What gets measured gets done. Even though we’ve heard that a gazillion times, many organizations are still managing the wrong measures. Consequently, they’re getting the wrong results. Too many leaders today don’t give enough thought to what they’re measuring. The leader of a large U.S operation once suggested  that training should be measured by how… Read more

Strategic Advisers Make Money or Save Money

Are your communication people stuck in their ways, or measurably contributing to the health of your business? More and more communication professionals are getting the point where they need to shift their roles from tactical doers to strategic advisers; those who add value to their organizations by removing communication breakdowns impeding organizational performance.  Communication professionals… Read more

Back at the Office

It’s one thing to listen to a speaker. It’s another thing to do something about what you learned when you return to the office—assuming the speaker said something worth doing. Last week I delivered three presentations to communication professionals attending a world conference in Washington, D.C. One was a three-hour workshop focused on reinventing the… Read more

Give Value or Give Notice

It’s been a decade since human resources guru David Ulrich told HR professionals they needed to give value or give notice. That same message needs to be directed at communication professionals, who today produce activity often at the expense of results. Ulrich, a University of Michigan business school professor and author on numerous HR-related books,… Read more

Doing These Five Things Will Add More Value To Your Job

Why are you continuing to push out information when shifting your focus to where communication process breaks down can add so much more value? Internal communication functions have enormous opportunities to change their role from activity producing cost centers to results generating value creators. How does your communication function make the shift—from sending out news… Read more

Mixing a Powerful Results Cocktail

There’s a tremendous amount of stress today on organizations to communicate well. The pace of change continues to escalate, putting pressure on people and teams to move the right information quickly, accurately, clearly and in multiple directions. Earlier this year, I discussed how we addressed a client’s poor performance using two different solutions. One was… Read more