Tiger Woods and Four Words

Way more than enough has been written about the Tiger Woods episode of late, but it’s one more reminder that in good and bad times, always tell the truth and do it damned fast. There is little if anything to be gained by dragging out a response. If you’ve got to get the lawyers involved do it only with the PR people sitting with the lawyers as equals at the table. Decide fast and get on with it. Opportunity follows speed.

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