Can Social Media Activity Move to Results?

You might be draining value from your organization if your social media efforts create more activity than results. There’s no doubt that social media is here to stay, one way or another. We’re bombarded with emails that offer “10 ways to generate leads and checklists to succeed with social selling” and social selling checklists that… Read more

Communication Breakdowns = Lost Revenue

Our recent survey of Leadership Report readers produced a bucket-load of content suggestions for future Reports. (Thanks to all who participated.) Several suggestions centered on using case studies to “help us get the kinds of measurable results you talk and write about.” Today’s issue is in response to the requests for case studies received from… Read more

Developing Effective First Line Leaders

What’s the one best way to develop first-line leaders’ communication skills?   Hint: it’s not just training. Having advised many of the companies that regularly churn out the best leaders, I believe the most effective type of leadership development comes from blending classroom training and on-the-job execution that’s targeted squarely at improving business results that matter…. Read more

Most IC Departments Don’t Add Real Value, But Can!

Last week, I delivered a keynote presentation in Dallas to more than 50 internal communication people representing many companies. The event was sponsored by Poppulo, the social media firm based in Ireland. The focus: How to shift from cost centers to value creators. Historically, internal communication managed formal channels that included town hall meetings, newsletters,… Read more

Are You An Expense or Profit Center?

Most internal communication efforts play the role of town crier rather than business problem solver.  Where is the power of the town crier approach?   To add value to an organization, internal communication needs to focus on improving results rather increasing activity that has little to no business impact.  That begins by changing what gets measured…. Read more

Are You Out Of Touch With Your Business?

Most internal communication departments work on the outskirts of town. That’s what a vice president of operations told me recently. “They’re worried about stuff that doesn’t matter that much. They worry about click-throughs, opens, mentions, share of voice, awareness and retweets. I’m worried about financial and operating results. They need to work with us in… Read more

Measure What Matters

What gets measured gets done. Even though we’ve heard that a gazillion times, many organizations are still managing the wrong measures. Consequently, they’re getting the wrong results. Too many leaders today don’t give enough thought to what they’re measuring. The leader of a large U.S operation once suggested  that training should be measured by how… Read more

How to Develop Leaders That Boost Results

Welcome to our car wash, otherwise known as leadership development training. We’re going to hose you down and dry you off over the course of the day. Topics we’re covering during this training include critical thinking, achieving success through people, coaching from a distance, collaboration skills, team creativity, coaching as a virtual team, non-verbal communication,… Read more

Strategic Advisers Make Money or Save Money

Are your communication people stuck in their ways, or measurably contributing to the health of your business? More and more communication professionals are getting the point where they need to shift their roles from tactical doers to strategic advisers; those who add value to their organizations by removing communication breakdowns impeding organizational performance.  Communication professionals… Read more

Back at the Office

It’s one thing to listen to a speaker. It’s another thing to do something about what you learned when you return to the office—assuming the speaker said something worth doing. Last week I delivered three presentations to communication professionals attending a world conference in Washington, D.C. One was a three-hour workshop focused on reinventing the… Read more